Pinaki Dutt

Pinaki Dutt

Global Head of Applied Connected Intelligence
MediaCom
Pinaki Dutt is a strategy and research professional with close to 20 years of experience in understanding consumers in and across markets globally.  With specific interest in consumer behavior and how choices are influenced, Pinaki Dutt specializes in the applied aspect of research and in predicting future possibilities of, and from, consumers.
 
Pinaki has been deeply involved in creating a quantified understanding of the deep and yet unseen forces of culture that have an implicit influence on everything that a person in a society does – in every day life, conversation and also how they decide and choose a product, service or a brand.
 
The application of culture with category dynamics and brand status is leading to amplified marketing intelligence and Source of Growth understanding for corporates.
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