Pei Hua Lin

Pei Hua Lin

Head of Marketing & E-Commerce
Shilla Travel Retail Pte Ltd
A marketer with over 20 years of local & regional experience, Pei Hua has held various marketing & communications portfolios in the fashion, beauty, travel & lifestyle industries, both as brand owner as well as agency account lead, spanning from FMCG to high-end luxury products & services. 
 
Currently, Pei Hua heads the consumer marketing & e-commerce departments for Shilla Travel Retail in Singapore.  Part of The Samsung Group, Shilla is the world’s 3rd largest travel retailer and operates beauty, fashion & watch businesses at Changi Airport Singapore, the world’s best airport.  A champion for omnichannel retail, she works with the world’s top beauty & fashion brands to drive seamless shopping experience for global travellers in 26 Shilla Singapore stores and boutiques as well as its e-commerce platforms.
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