Started his digital career leading FCBi the digital and CRM division of FCB in Colombia in 2000. In 2002 he left FCB to start a digital production shop with LATAM projects for JWT and FCB and returning to FCB for a new stint until 2007. At the start of 2007 headed the start up of Proximity Venezuela for BBDO. In 2008, joined Grey México to lead the digital business for G2 Mexico City, leading the creation and delivery of digital media and direct. In 2011 he went to Tribal and DDB Mexico, to lead the digital and social efforts for the awarded agency. Joined Mindshare in 2012 as Head of Social and Digital Innovation for Latin America in Miami until 2015 when he joins Mindshare APAC in Singapore to lead digital at regional and global Team Unilever in Singapore.
He has been speaker at IAB Digital Day 2013, in Colombia, GroupM’s #whatsnextmx in 2014, Mexico and at Mindshare Latin America Regional conferences, 2012 & 2013 as well as at the Televisa Digital Journey, 2015 in Mexico and Videonomics Conference in Miami 2015, and speaker at the Bangladesh Digital Week 2017, MMA Mobile Video disruption webinar in 2017, and Unilever Ecommerce Day 2017, IAB Training Series: 201 Advanced Masterclass - Tomorrow's Digital Skills Today 2018, WPP Start-up Day 2019.