McCann Worldgroup is one of the largest and most successful marketing companies in the world. As Chief Digital Officer for McCann Worldgroup APAC, Patrick is responsible for reinforcing and expanding MWG’s market leading position, working with senior clients from clients such as Cigna, L’Oreal, and Nestle to develop and deliver digital marketing programs that drive revenue and profit growth, and working closely with local market CEOs and Digital Leads to embrace innovation in the provision of digital marketing services. Patrick also has management oversight of McCann Worldgroup Korea.
Based in Singapore, Patrick brings a truly global perspective, honed over nearly twenty-five years in the digital marketing industry. Having held management positions in agencies such as DDB, OgilvyOne and Digitas, Patrick has lived and worked around the world, and across a number of industries ranging from automobiles to pharmaceuticals; from consumer packaged goods to banking and insurance; from beauty to fast food restaurants.
However, Digital Marketing is Patrick’s second career. After finishing graduate school, Patrick spent three years in private equity, investing in and managing mobile telecommunications companies across Latin America.
Patrick is a co-founder of HeForShe Singapore, a part of Lean In Singapore focused on helping create an environment to help women achieve their career ambitions.