Padraig Flynn

Padraig Flynn

Head of Data, Analytics & Insights
MediaCom
Padraig (aka “Paddy”) leads MediaCom’s data, analytics and insights functions for the region. He has over a decade experience applying analytics and insights to solve client’s business challenges across the FMCG, automotive, travel, food, financial and technology sectors.

Paddy commenced his career as an economic researcher & econometrician, then moved into consultancy before joining the agency world. His personal areas of expertise include ROI modeling, sales forecasting, measurement architecture design and investment optimization among others. 
 
Paddy is a firm believer in the science and art of data analytics to deliver transformational change for organizations.
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