Padraig (aka “Paddy”) leads MediaCom’s data, analytics and insights functions for the region. He has over a decade experience applying analytics and insights to solve client’s business challenges across the FMCG, automotive, travel, food, financial and technology sectors.
Paddy commenced his career as an economic researcher & econometrician, then moved into consultancy before joining the agency world. His personal areas of expertise include ROI modeling, sales forecasting, measurement architecture design and investment optimization among others.
Paddy is a firm believer in the science and art of data analytics to deliver transformational change for organizations.