Nirvik, Chairman & CEO, Grey Group (Asia Pacific Middle East and Africa) is an industry veteran of over 28 years.
He began his agency career when he joined Trikaya Advertising as head of the Kolkata office, winning Agency of the Year, several times.
As Head of Grey India, he led its transformation into a total communications company, extending it to Ahmedabad, Bangalore, New Delhi and Chennai. Nirvik became COO of Grey South Asia in 1997, expanding its reach to Sri Lanka, Pakistan and Bangladesh.
He has led numerous acquisitions including; RC&M (Rural Communications & Marketing) India, DPI Shopper Marketing HK, Star Echo (Marketing Services) and ArtM (Integrated Communications) in China, Vinyl-I (Technology & Creative Digital) South Korea and nudeJEH (Advertising & Digital agency) in Thailand, amongst others. He further expanded Grey’s geographic footprint by establishing its presence in Vietnam, Nigeria and Ghana.
He has contributed to The Business Times, The Economic Times and has been featured on the BBC, CNBC Asia, WSJ, PRESTIGE & Portfolio Magazine.
Nirvik is a regular speaker at various seminars and hosts a session at Spikes Asia annually. He has served as juror at several global awards including; Cannes Lions, Global Effies and AMES.