Nirvik is a 30-year veteran of the marketing & communications industry. He is currently Global COO GREY group and Chairman & CEO Asia Pacific Middle East and Africa (AMEA) and resides in Singapore.
He began his agency career when he joined Trikaya Advertising (GREY India) and later became the head of GREY India before being elevated to CEO South East Asia. In 2010 he took on the role of Chairman & CEO, APAC and in 2016 his remit was expanded to include Middle East & Africa (AMEA).
His highly-regarded business acumen has led to acquisitions for GREY in India, Bangladesh, Pakistan, South Korea, Philippines, Thailand and Nigeria.
Promoted to Global COO in 2019, he has enhanced the seamless and agile creative process at GREY by introducing the `borderless integrated marketing’ model -a new way of collaboration. He oversaw the development & launch of an internal tech platform- GO.GREY.com with employees having access to cultural insights, intelligence reports, campaigns, specialists, and published works from across the GREY network. This has transformed GREY into a future-facing agency with a culture of innovation, award-winning creative works and exceptional new business performance.
Nirvik has featured on the BBC, CNBC Asia as well as profiled in The Wall Street Journal, Business Times, Economic Times, CEO Insights, and many others.
He hosts the Global Asian Achiever at Spikes Asia annually and is on the board of India’s leading retail company, Shoppers Stop and also India’s largest apparel company, Raymond Ltd.