Michelle leads the CRM & Analytics unit that aims to unlock the full value of all McDonalds customers.
Her vision is that “Today we serve 70 million customers in over 100 countries on a daily basis. Tomorrow, we want to have personal dialogues with these 70 million customers”.
Her team is focused on using the data they have on customers to create value, utility and meaningful experiences. We have the ability to say, ‘We remember you, we remember what you ordered, we know your preferences and can engage with you personally.’”
Previously, she spent 11 years at Ogilvy where she led a hybrid team of Customer Engagement Strategy, User Experience and Marketing Analytics.
Outside of work, she is a struggling violinist and believes one can never have enough champagne.