Based in Singapore, Michael leads the Strategy function for Dentsu Brand Agencies across the Asia-Pacific region.
His career has seen him live on 3 different continents and work in depth across all geographic regions. With a background working across both Agency and Client-side, he has hands-on experience leading and guiding some of the world's biggest and most dynamic brands.
Originally hailing from the UK, Michael began his career in London, working at a mix of creative hotshops and big global networks like Publicis and TBWA Group.
He moved to Singapore in 2010 as the Head of Planning for JWT, and in 2013 joined Mondelez as Director of Brand Strategy for APAC. During his time with Mondelez, Michael led Brand Strategy for Cadbury globally, and most recently led Strategy and Creative at a Global Category level.
He is passionate about the power of brands to help businesses and marketers thrive in today's complex and fast-changing communications landscape.