Masashi Ariizumi began his advertising career at ADK Tokyo and initially assigned to International Account Services, he worked with well-known global brands and clients, including CHANEL, Schick, Levi’s, Universal Studio, Domino’s Pizza, Singapore Airlines, Nike Golf and Starbucks Coffee. In the course of handling brand communications including strategic planning, PR, media, creative, and activations, he became very good at coming up with unconventional ideas, including new channel proposals and creative approaches for maximizing existing channels. Several of his ground-breaking and edgy projects have been spotlighted, including Levi’s, Singapore Airlines, and Starbucks Coffee.
Later, Masashi channeled his energies into strategic and overall communication planning. As a director of communication planning, his philosophy for achieving client objectives is to focus on presenting new “discoveries” based on consumer insights and developing creative ideas to maximize the best possible touchpoints, always maintaining a neutral approach to media and methodology. He has worked on a wide range of experiential communication activities for Unilever, Hormel Foods, Tokyo Gas, Osaka Gas, Sushiro, Hisamitsu Pharmaceutical and many more.
His team has won several international advertising awards, including ADFEST, One Show, Spikes Asia and London International. Masashi also served on the jury of APAC Effie Awards 2014, 2015, 2016, 2017, the jury of Asian Marketing Effectiveness & Strategy Awards 2014, 2015, 2016 and the media jury of Spikes Asia Festival of Creativity 2013.