Lennard Kwek is Director/ Head of Marketing for Bridgestone Asia Pacific & China. His role includes leading the regional marketing organization that consists of departments responsible for Brand Marketing, Product Planning, Sales Planning & Operations, and Pricing. He is also part of global brand committees for Bridgestone and Firestone.
Lennard started his career with Johnson & Johnson (Consumer) Singapore and took on various roles in trade marketing and brand management, before moving to Chevron Asia Pacific. Since then, Lennard has been in the automotive industry for over 12 years, including being with Chevron/ Caltex Lubricants in senior management roles as Head of Pricing and Head of Marketing for the AP region. Prior to Bridgestone, he was also Head of Business and P&L lead for Puma Lubricants, responsible for sales, supply chain and marketing across the Asia Pacific and Middle East region.