Kunal has been leading the Digital practice for Edelman India for the past four years. During this time he has been able to establish Digital as a key and integral part of Communications Marketing in the company. Besides this he has been instrumental in setting up processes and guidelines for corporates on Social Media conversations. He is also the Regional Client Relationship Manager- APJ for HP where he is involved in the social media strategy implementation for HPI and HPE.
Prior to this, Kunal has worked in the capacity of Business Head, Hungama Digital Services (WPP Company) where he was responsible for building a 100+ member team and be on the Top 5 digital agencies in India (Brand Equity-ET). It is in Hungama that he was able to work with key brands across sectors and build their digital and social presence. Some of the key brands that he has worked for include, Pepsi, LG, Mahindra 4 wheelers, Mahindra 2 Wheelers, KFC, Pizza Hut, Reliance Mutual Funds, SBI Mutual Funds and many more.
He has also worked as Regional Sales Head for North and East with Yahoo! India and Digital Lead-LG Electronics India Private Limited.
In his 17+ years of Digital experience across agency, publisher and client, he has vast experience in social reputation management, team management, integration and Digital first approaches.