Klara Krok-Paszkowska

Klara Krok-Paszkowska

Head of Strategy
Joule
Klara is Head of Strategy APAC for Joule, WPP’s mobile first agency. Klara leads the team in APAC that is responsible for driving Unilever’s global mobile strategy across their billion dollar brands, working alongside creative and media agencies in with assets cascading to over 42 markets. Stretching across both media and creative, she works to redefine what qualifies as mobile excellence for brand executions. Last year she launched the Joule APAC creative unit specializing in design and build of programmatic creative for cross-screen digital display, creating ads for the likes of Lifebuoy, Lux, Ponds, OMO, Polident.

Klara also oversees the mobile strategic operations for Joule in Malaysia, Philippines, Indonesia and Thailand. This includes creating ads, local product development and client servicing (BAT and GSK). Prior to this, she worked at Manning Gottlieb OMD (London), pioneering some of the UK’s biggest brands’ first smartphone activations incl. John Lewis, Virgin Media, Nissan and Starbucks.
 
Klara’s work has been recognized with a number of industry awards including Best Campaign for Virgin Media (Revolution) and Best Traffic Driving for Waitrose (Mobile Retail Awards). She has also received prestigious personal accolades, including being voted 14th in The Drum’s ’50 under 30’, and a Cannes Young Media Star. She is a veteran judge for the Tangrams, having judged the AMES awards last year.
 
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