Khaled is a Digital Marketing and eCommerce professional with over 8 years of experience across many leading multinational companies including Samsung, Facebook, Hilton and Unilever in various markets spanning Asia, Europe and the Middle East.
Beginning his digital career with Facebook in 2010, he became the first Arabic hire in the company's Dublin Headquarter during a crucial turning point in social media, where he managed user operations in Arabic. The opportunity helped him to realize his passion for digital media as he continued to develop his career and knowledge across a range of industries including FMCG, Technology and Travel.
Khaled arrived in Singapore in 2017, where he joined PHD Media as APAC's eCommerce lead. He has worked over the last year to build strong relationships and deep understanding of local eCommerce players. This has allowed him to build tailored eCommerce strategies for regional clients such as Unilever to deliver revenue and profit.