Keerthi Kumaravelu is the Insights and Strategy Manager of the LEGO Group, South East Asia and Emerging Asia. 5+ years’ experience across Asia translating insights to action for the business driving effectiveness and efficiency across Brands and retail customers. Prior to the LEGO Group she was the Regional Manager of APAC Consumer, Market Insights & Strategy at Procter & Gamble.
Keerthi is a specialist in Business Development via Brand Building leveraging Consumer, Market and Digital insights, optimizing spends, Channel prioritization, Cross category synergy driving ROI growth and making room for innovation. She is an active speaker and panelist at research conferences.
She is passionate about the Digital ecosystem DNA and believes every member of the ecosystem has a unique value add and powerful when leveraged in synergy. Keerthi has focused works in this field; creating digital ecosystem for businesses to prepare them to take on the challenges of modern day Reach to consumers.