As the Chief Strategy Officer of WT, the primary role is to spearhead the planning and directing overall operations for effective & efficient communication to illuminate the intent of clients’ to their responsive markets with a clear and impactful message.
KW is a veteran of 20 years of proven success in communication gained from both creative and media agencies; recognition from global and local awards won. She is a global leader with ten years in China worked on localization of global brands and seven years in the UK held the global and regional leadership role. Client portfolio includes world-leading brands in IT, finance, FMCG and Electronic category. KW committed to driving the business by achieving results and delivering consistent quality client service using excellent strategic planning and relationship management.
The primary criteria for a sound strategy in KW’s point of view: is an approach that is not overly complicated to explain, ease of deployment and flexibility to pivot.