Justin Peyton

Justin Peyton

Chief Strategy & Transformation Officer
Digitas
Proven successful strategist and leader with a core expertise in digital, marketing and technology. 
 
With extensive experience in both quantitative (data driven) and qualitative (primary research and observation) disciplines, Justin brings a balanced approach to insight formation and strategy development that he has applied across the digital, mobile, social, and local landscapes.
 
Justin believes that technology has changed marketing from a medium focused on messaging to a medium with the potential to create and deliver genuinely innovative and useful services.
 
He has worked with many brands across a wide range of industries including financial services, the utilities sector, telecommunications, pharma, FMCG, entertainment, travel & leisure, beauty and retail. 
 
His strong commercial focus continues to contribute to business growth for both the agency and his clients.
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