Justin Peyton

Justin Peyton

Chief Strategy Officer, APAC
DigitasLBi
As the Chief Strategy Officer, Justin is responsible for all of the strategic output across the region. Under his leadership, the team has grown to approximately 20 people across APAC and has won some of the best clients in each of the Markets including Qantas in Australia, Disney and Unilever in Singapore, Cathay Pacific and Shangri-La in Hong Kong, as well Tata and Nivea in India to name just a few.
 
Justin focuses on blending data driven insights with creative technology to find the ultimate solution, which can transform an idea into something bigger that is truly suited to today’s digital world.
 
In his 10 years with DigitasLBi, he has led large scale digital transformation projects delivering cross platform commerce capabilities for complex organisation such as banks and airlines while also help brands such as Shangri-La take a more data driven and digital approach to branding in general – not to mention the campaigns to support and amplify their brand message. 
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