Juliana Chu

Juliana Chu

Director of Digital and Analytics, Asia Pacific Region
Kimberly-Clark Asia Pacific Headquarters
Jury President
I am extremely excited to be selected as the Jury president for both the data & analytics and ecommerce categories in the 2018 Tangrams Awards.  Last year was a tremendous year of achievements in both categories by many companies in Asia.  I’m looking forward to seeing innovative work in analytics – driven strategies, strategic and innovative applications of data and analytics to drive better marketing and consumer experience and innovative strategies and solutions that drive ecommerce to the next level
Chu is the Director of Digital and Analytics for Kimberly Clark, Asia Pacific Region, which produces baby care, feminine care, adult care and tissue products across 13 countries. Juliana has over 10 years’ experience in consulting, strategy and marketing in the FMCG sector in Asia. In her current role at Kimberly Clark, she is responsible for driving the digital marketing, ecommerce and analytics agenda for the Asia Pacific region, including the rollout and optimization of core initiatives such as programmatic media buying, CRM (customer relationship management), data management platform and datalake. Prior to working for Kimberly Clark, Juliana worked with Deloitte as an accountant and A.T. Kearney as an management consultant advising clients from various industries including FMCG sector on strategies as well as operations. Juliana was also voted as one of the Digerati Asia Pacific top 50 influential APAC marketer by “the Drum”.
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