Josephine joined FCB Shanghai in 2013, leading the communications team for the Beiersdorf’s NIVEA brand and Levi’s in Greater China. She was then appointed as General Manager of FCB Shanghai on September 2014, and appointed as Managing Director of FCB Shanghai on September 2016. On June 2017, she was appointed as CEO of FCB Shanghai.
To date, Josephine has over 23 years of experience in the advertising and communications industry.
Before joining the FCB family, She was the Group Account Director at J. Walter Thompson China for six years. During the tenure, she worked on major communications campaigns for health and beauty brands such as Johnson & Johnson, Unilever and Bayer Consumer Healthcare.
Prior to being an account director at J. Walter Thompson, She was also with Saatchi & Saatchi and Ogilvy & Mather.