I have been in China for 9 years now although I am of Italian background and grew up in Australia. I have 18 years’ experience working in leading agencies in Australia and China across luxury brands, such as Kering, Richemont and L’Oréal and as such have developed a strong Chinese media and luxury understanding and expertise. The inspiration to move to Shanghai 9 years ago was the evolution of China, and the opportunity to be part of the changing game of luxury. I have been part of LVMH for 5 years – 4 years leading the LVMH business on the agency side before taking the media leadership role at LVMH China. I am part of the Global Media, Media Research and Image department, working in close proximity with the local LVMH Maisons, managing the consolidation, control and development of the Group’s integrated media activities across all business units and Maison in China, including both operational and strategic responsibilities which are consistently evolving in the face of a dynamic and changing media landscape.