Jodie Sangster

Jodie Sangster

CMO
IBM
Jodie Sangster is the Chief Marketing Officer for IBM ANZ. 
 
Jodie is a leading data-driven marketing specialist and qualified lawyer (specializing in privacy and data protection) and her extensive experience spans over 20 years, including roles in the US, Europe and the Asia-Pacific region. 
 
Jodie was appointed to her current role in April 2020 and prior to that was the Chief Marketing Officer- Singapore from 2019-2020 and Chief Customer Officer for IBM Watson Customer Engagement in Australia from 2018-2019. 
 
Before Joining IBM, Jodie served seven years as CEO of the Association for Data-driven Marketing and Advertising (ADMA). She has also held roles as SVP Global Development for the Direct Marketing Association (USA) and Chief Privacy Officer for Acxiom (Asia Pacific).
 
She is currently a non-Executive Director on the Board of Amaysim, Australia’s fourth largest telco and sits on the Board of Governors for the ECHO Awards in New York. 
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