Jeremy Heng

Jeremy Heng

Chief Strategy Officer / Managing Director, COLLAB
Havas Media
Jeremy is currently the Chief Strategy Officer and Managing Director, Content for Havas Media Singapore. A rare breed of marketers to move to the agency side, Jeremy joined the agency with 15 years of experience working with strong equity brands such as Tiger Beer, Heineken, Guinness and SingTel. His stint as a marketer saw of the campaigns he worked on awarded top industry honours including Singapore Effies, Creative Circle, Singapore Media Awards and a Gold at Cannes Lions for SingTel's Project SilverLine campaign. 
 
In this role, Jeremy is responsible for interpreting briefs and data about consumers and brands in order to generate consumer insights, framing communications around compelling connection ideas, and translating these ideas and insights into integrated channel plans. He also leads COLLAB, a Creative and Content unit delivering innovative engagement solutions to local and regional clients. This involves working with content editors, developers and producers to craft compelling and authentic Branded Content formats. 
 
He leads a team of a highly motivated individuals across a diverse portfolio of specialist skills including Research and Analytics, Strategy, Creative and Content Social, Design/Tech, and Accounts Management. He is also a key member of Havas Media APAC’s COLLAB team, a creative-think tank of multi-disciplinary marketing practitioners.
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