Jaslin Goh

Jaslin Goh

Senior Vice President, Brands
Shangri-La Group
Jaslin has held leadership positions in the Asia Pacific and Greater China region for over 20 years. Her incessant quest for knowledge has led her through a journey with multiple roles as country level Managing Director, a highly awarded brand strategist, creative solutions innovator, workshop facilitator, brand marketing consultant and digital transformation lead. 
 
She believes in the mantra “good work that works”, and had accumulated a strong track record with over 50 creative and effective brand campaigns and awards. 
 
Her current role is SVP, Brands in Shangri-La Group. She was previously Managing Director of Added Value, and Planning Lead in Ogilvy & Mather. She was also in McCann as Chief Strategy Officer and Managing Partner.
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