Jaslin Goh

Jaslin Goh

Senior Vice President, Brands
Shangri-La
Jaslin has been immersed in the dynamic Asia Pacific and Greater China region for over 20 years. She is a highly awarded brand strategist, creative solutions innovator, workshop facilitator, a hands-on management on brand marketing consultancy and digital transformation lead. Jaslin is a trusted advisor by her clients due to her intuitive and inquisitive approach to drilling the core of the client issues, providing a collaborated solution and unravelling optimal opportunities
 
She believes in the mantra “good work that works”, and had accumulated a strong track record with over 30 creative and effective brand campaigns and awards. Her USP lies in her uncanny ability to give a flavorful and creative story-telling twist to the insights she uncovers. Her latest Campaign was Carlsberg So Smooth that won Gold in Greater China Effies 2018, the only HK agency to win Gold.
 
She was previously Managing Director of Added Value, and Planning Lead in Ogilvy & Mather. She has joined McCann for 3 years as Chief Strategy Officer and Managing Partner.
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