A seasoned Digital Strategist, with 17 years of marketing and advertising experience, with specialization especially in the area of performance marketing and content personalization through trans-media storytelling. I have an international background in customer-centric solutions driven by data, delivered through agile and innovative technologies in B2C and B2B, with an aim to simplify consumer experiences sans platforms, using innovative technologies and automation in media, social, content and retail. Brands/companies I have worked with include Bose, Microsoft, Loreal, Sony, MasterCard and BurberrIvana Bianchet is an experienced Marketing & Communications professional. She has been in with Credit Suisse for over a decade, based in Switzerland and Singapore. In her current role she’s heading up the CMO Asia Pacific Business Management, Platform & Digital Marketing team. Prior to that, she held leading Marketing and Communications positions within Asset Management in Switzerland and Private Banking Asia Pacific.
Ivana holds an Executive Masters of Science in Communication Management of the Università della Svizzera Italiana (USI) in cooperation with Singapore Management University (SMU) and the University of California Los Angeles (UCLA) Anderson School of Managementy to name a few.