"I've have spent the last 17 years learning, honing and learning some more in full service, media and creative agencies both in Australia and South East Asia.
In those years I have held many positions with roles across media, digital, creative, brand and more recently agency management. This diverse background has taught me to think across disciplines and channels; To be able to bring a hybrid strategic point of view to the tasks and challenges of communications now.
At Havas I am applying these skills to leading the strategic product of the Havas Media Group whilst additionally co-leading the development of process and practice that unites channel thinking and creativity across the Havas Village (Havas media, Havas WW and Red PR). With the aim of fostering belief in, and evidence of, the benefits of reintegrating channel and creative thinking.
I am passionate about ideas, but no less passionate about the propagation of them. I am a dedicated believer in the power of great content, made greater still by brilliant context.
I think what we do is largely insignificant to real people getting on with real lives, so we had better make it spectacular."