"A brand and marketing leader with the lens of CX and passion in technology. Whether in creative agencies or in-house, I am always the change agent who is operational and technology savvy, with a track record in driving continuous improvement and excellence.
Also a creative strategist with proven ability to understand complex data, identify key trends and opportunities, putting forward hypothesis to be tested and delivering recommendations.
Very lucky to have the opportunities to grow and manage global brands namely Coca Cola, HSBC, P&G, Nestle, Marriott Hotel Group and AIA. Winner of 5 Marketing Effectiveness Awards and managed numerous integrated advertising campaigns recognized by International Creative Awards . Most recent achievement is launching AIA Vitality in Asia.
I am a stronger believer in people and team work, I know that great work can happen with the right intention, culture and trust in amazing people."