Harish oversees the CX strategy and management at Prudential Singapore. Using a data driven approach, he is driving customer obsession in his organization. He also leads customer segments and digital proposition where he manages segment growth, profitability and loyalty. In the past, he has led the marketing function at Prudential Singapore with a focus on performance marketing and brand management. He has produced multiple award winning campaigns over the years for Prudential in Asia.
He is passionate about data driven marketing and story telling. He has lived and worked in India, Indonesia, Hong Kong and he now calls Singapore home.