Guy Hearn is Chief Innovation Officer, Asia Pacific for Omnicom Media Group and also heads up What’s Next, OMG’s future focused innovations lab. As such he is responsible for developing and incubating new streams of business and delivering innovation in consumer understanding and planning within the region.
Guy joined Omnicom Media Group in 2009 from TNS Singapore /Hong Kong where he was Director, Client Service & Insights, and was responsible for managing strategic accounts such as Procter & Gamble, Visa and Diageo as well as developing new business and managing the professional development program
Guy is based in Omnicom Media Group’s regional headquarters in Singapore. He has been living in Asia since 1997 and works with clients and teams throughout Asia Pacific but especially in China, Australia, India and the ASEAN nations.
Guy is a graduate of The University of Western Australia, where he majored in history and anthropology. He is a frequent speaker at media, consumer insights and related events
When not trying to understand consumers, he struggles to balance other obsessions such as music, art, football, cycling, Formula One, wine and reading. He was once the cofounder of an online jewellery business that sank without trace, thus demonstrating that all the strategy in the world wont help you if the product is no good.