Greg is Unruly Executive Director of Strategic Partnerships for APAC - he looks after all brand and creative agency relationships for Unruly across APAC for the last 5 years and has played a huge role in establishing Unruly as a credible authority on creative effectiveness.
In Asia Pacific for 19 years, Greg has held various senior commercial roles with major communication and advertising agencies, McCann, Publicis, Ogilvy, Wunderman, Imagination.... Worked across a blend of creative communication campaigns, brand development, exhibition, event and experiential programmes, internal communications, social media, content and digital campaigns. Well respected and trusted by clients and agencies alike, Greg often advises on campaign direction. Some big regional campaign success stories have benefitted from Greg's insight pre-distribution.
Specialties: Emotional and cultural insights across APAC. Data driven creativity. Programmatic and Neuromarketing. Content strategy and digital disruption.