Gordon started his career at Saatchi & Saatchi in London, working in the media buying team of the integrated P&G agency.
He transitioned from buying to strategy before moving into comms planning and account leadership at a London based independent agency. Here he built early expertise in growth planning for start-ups and challenger brands, creating huge impact with small budgets, which further fueled his passion for innovative problem solving.
In 2008 Gordon jumped at an opportunity to relocate to China, to challenge himself in a new company, environment and culture. He took a role at Mindshare responsible for accelerating business performance and strategic capability development. This included leadership of clients such as Unilever, Nike, Land Rover and L'Oréal.
Since 2015 Gordon has been at MEC and Wavemaker, as CEO of China, North Asia and Asia-Pacific. He has been part of the Wavemaker global ExCo since 2017. He is a hands-on leader, with genuine passion for the development and growth of Wavemaker people and clients.
Gordon is based in Shanghai, leading business operations across the five offices in China, while also leading the Asia-Pacific region, where Wavemaker is the #2 agency network with over 2500 people and 500 clients across 17 markets.