Since 2012, Fitri Mydin has been striving to reshape corporate communications strategies at PETRONAS - Malaysia’s only Fortune 500 company - to strengthen its business credentials and boost brand awareness. This lead to Campaign Asia naming Fitri as “One of the top 40 under 40 of 2016 in its annual list”.
Over the years he has injected a lighter, more human touch into the content for the brand’s corporate communications campaigns. A series of thought-provoking ads centered around national festivals has enabled the brand to leverage its status as a source of national pride, and he has demonstrated a deft touch in handling that over a time when the country has been rocked by tragic plane crashes and political scandals.
Fitri has also for several years raised the digital presence of brand PETRONAS in social media and kept it on top of Google Malaysia’s YouTube Ads leaderboard and on Adweek’s Top 10 YouTube Brand Videos.