Felicia Li-Gaillard is the Marketing Director, APAC at Integral Ad Science. She was the first Marketing hire in the region and has been responsible for promoting IAS’s core competencies in the region along with increasing IAS’s share of voice on topics such as brand safety, ad fraud, and viewability across various platforms.
Felicia is an experienced marketer and over the period of 12 years, she has worked with agencies, handled in-house roles across IPG and Publicis, GMR Marketing, and worked at ad tech startup Eyeota. She also volunteered to be the IAS APAC representative of the IAS Diversity and Inclusion Council to champion for diversity and cross-cultural understanding, as expected of a trilingual marketer fluent in English, French, and Mandarin. She was named Campaign’s Women to Watch in 2018.
In her free time Felicia likes to spend time with her family and can be found cycling around Singapore iconic landmarks with her six-year old boy.
She holds a Master in European Business from EDHEC Business School in France.