Fareeda started her advertising career at JWT Melbourne Australia in 1995, and joined Ogilvy & Mather Advertising in Beijing as Business Director and Training Director in 2004. She contributed to many successes for both International and local brands like Ford, GSK, COFCO, Great Wall Wine, Siemens. In 2011, Fareeda was the first representative from China to Cannes International Advertising Festival as the Cyber Lions Jury. She joined Hylink Digital Solution Co. Ltd as the Chief Strategy Officer. She has helped the company to become China’s No. 1 full serviced digital solutions agency, and was appointed head of the Hylink Data Technology Centre, the core driver of digital marketing digitalization, in 2016.