Eva was a pure breed strategist born and brought up in Shanghai. Majored in Economics & Trade, she took a detour in her career into advertising to make the impact that actually touches consumers' heart. Passionate about people & culture, she likes to dive into the happenings and make conversation and connections. She has worked in various 4A agencies in the past, ranging from communication/creative agencies to media agencies. She has deep knowledge for women & luxury given her exposure into related client for 8 years of her career life. She also has wide exposure to different facets of strategy, ranging from business strategy, communication strategy, content & channel strategy.