Eunice’s career in advertising spans over a decade global business strategy and leadership. She leads strategy across TSLA and Mother Shanghai, overseeing the the agency's planning structures and proprietary methods of thinking, alongside her counterparts across the Mother global family. Eunice's work over recent years speaks for itself. She repositioned the troubled Tiger Airways to help bolster its sale to Virgin and subsequently Singapore Airlines; she crafted the Singapore Economic Development Board’s North America and Europe B2B strategy across six years, wrote the launch, influencer and penetration strategy for Netflix when it first entered Southeast Asia and recently, she crafted Singapore’s first-ever unified global brand. In addition, Eunice has launched several divisions and products for the agency, including an insights and ethnography arm called Junk Desk and TSLA Design, which formulates its house style and approach towards branding and design.