Eunice is the digital lead for the Asia-Pacific regional teams & markets.
She manages the agency’s regional activation, analytics & tech offerings, and offers consultancy for eCommerce, digital analytics, tech stacking and data & audience architecture building. Her core focus is driving transformative precision, ecommerce and tech practices for clients and Wavemaker.
She is responsible for the Precision pillar for Wavemaker Provocative Planning system and has successfully launched its adoption across 15+ markets in Asia-Pacific. She is also the founder of Wavemaker Illuminate, an industry first ecommerce tracking propriety tool developed ground up from Asia-Pacific.
Eunice was listed as Campaign Asia 40 under 40 in 2019. The youngest Co-Chair of IAB’s Measurement & Data committee in 2017, Analytics committee in 2018, eCommerce committee in 2019. She is also an industry trainer and a regular contributor to industry whitepapers. She has participated as moderator of IAB ecommerce panel and panelist for CampaignAsia’s Ecommerce Measurement for Growth, with e-retailers and brands.
She is also the youngest, asian-female representative on Wavemaker’s precision & tech global committee to drive global product and toolkit development, and is a strong proponent for diversity and inclusion in work and life.