In 15 years of her experience in media and entertainment services in APAC, Esther has collaborated and launched successful projects with C-Levels in the technology, brand and media business.
From a regional marketing perspective, Esther was responsible for the development and amplification for a wide roster of artists in Asia – from Grammy Awards winning artists Celine Dion, Justin Timberlake, Camila Cabello, Michael Jackson, to Asia top artists Jay Chou, JJ Lin and many more. Her deep understanding of both Global and Asia landscape, coupled with her unique insights in data and trends, often foster a better interface between the East and West leading to collaboration and execution. She is passionate about bringing Asia and it’s unique talents globally.
Esther was Vice President, Marketing Asia of Sony Music based in Hong Kong before she moved back to Singapore to start her independent agency, RELE.
RELE is the avant-garde of popular culture and entertainment in Asia, for Asia. Completely independent and using data and market insights as the core, RELE provides a full suite of services in strategic marketing, artists representation, brands partnership, distribution and licensing, content creation and public relations. RELE believes in the incredible sparks created by great talents and combining it with great technology to bring Asia artistry beyond and across the globe.
It’s a true blessing to be able to make passion into a career. And when Esther is not working, she spends her time in the kitchen cooking. She is convince the first customer to her hearty delicious Coq Au Vin is just around the corner.