Diane Yap

Diane Yap

AXA Insurance
Head of Marketing
Diane is currently the Head of Marketing in AXA Insurance Singapore. She leads the branding, corporate communications, campaigns management, value propositions marketing, customer insights, segmentation and CSR functions.  Diane has more than 10 years of marketing experience in the banking and financial industry across a wide range of products and functions which includes personal lending, wealth management, customer proposition and channels. Prior to AXA, she was in the group marketing function in HSBC based in Hong Kong responsible for driving global marketing strategies and initiatives for the retail banking arm.
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