Dheeraj is an award-winning strategist in Asia. He has led his teams to win over 50 effectiveness awards including a Gold for Effectiveness at Cannes Lions 2017 and a Grand Effie at India Effies 2017. He has also won the Grand Prix at Spikes Asia 2019 and a Silver Lion at Cannes 2019. Dheeraj has been the recipient of the Jay Chiat Planning Award, the Asian Marketing Effectiveness Award and the Yahoo Big Idea Chair. He was on AdAge’s (India) list of Ad People of the Year, 2015 and amongst the top 40 advertising and marketing professionals in Asia Pacific in Campaign Asia’s top 40 under 40 list for 2014.
Under his leadership Leo Burnett India has been awarded the No 1. ‘Agency of the Year’ in Leo Burnett’s global network of 86 agencies. Leo Burnett also ranked in the Top - 5 agencies in the Economic Times, Brand Equity Agency of the Year ranking 2019.
He is the author of two bestsellers on the Indian consumer market. His latest release, India Reloaded – Inside the Resurgent Indian Consumer Market is published by Westland in India and Palgrave, internationally. His previous book, Consumer India – Inside the Indian Mind and Wallet, published by John Wiley & Sons, is a recommended read at Wharton Business School’s course on emerging markets.
Dheeraj has spoken at the Cannes Lions Festival of Advertising; the Next 4 Billion Conference, Denmark; Harvard India Conference, Boston and the Asian Marketing Effectiveness Festival amongst other platforms.