Dheeraj Sinha is the Chief Strategy Officer at Leo Burnett, South Asia. He is the author of two bestsellers on the Indian consumer market. His latest release is India Reloaded – Inside the Resurgent Indian Consumer Market published by Westland in India and Palgrave, internationally. His previous book, Consumer India – Inside the Indian Mind and Wallet, published globally by John Wiley & Sons, is a recommended read at Wharton Business School’s course on emerging markets.
Dheeraj has spoken at the Cannes Lions Festival of Advertising; the Next 4 Billion Conference, Denmark; Harvard India Conference, Boston; Asian Marketing Effectiveness Festival and Esomar Asia Pacific Conferences amongst several other platforms.
Dheeraj was on AdAge’s (India) list of Ad People of the Year, 2015. He was amongst the top 40 advertising and marketing professionals in Asia Pacific in Campaign Asia’s top 40 under 40 list for 2014. Dheeraj is a three times winner of the prestigious Atticus Awards (WPP’s award for best published thinking). He has won several effectiveness awards, including the Jay Chiat Planning Award by the 4A’s, the Asian Marketing Effectiveness Award and the Yahoo Big Idea Chair. He has led his teams to win over 50 EFFIES, including a Grand Effie.