Dheeraj is the Managing Director – India & Chief Strategy Officer at Leo Burnett, South Asia. He is the author of two bestsellers on the Indian consumer market. His latest release, India Reloaded – Inside the Resurgent Indian Consumer Market is published by Westland in India and Palgrave, internationally. His previous book, Consumer India – Inside the Indian Mind and Wallet, published by John Wiley & Sons, is a recommended read at Wharton Business School’s course on emerging markets.
Dheeraj has led his teams to win over 50 effectiveness awards including a gold for effectiveness at CannesLions 2017 and a Grand Effie at India Effies 2017. He has also won the Jay Chiat Planning Award, the Asian Marketing Effectiveness Award and the Yahoo Big Idea Chair. Dheeraj is a three times winner of the Atticus Awards (WPP’s award for best published thinking). Dheeraj was on AdAge’s (India) list of Ad People of the Year, 2015. He was amongst the top 40 advertising and marketing professionals in Asia Pacific in Campaign Asia’s top 40 under 40 list for 2014.
Dheeraj has spoken at the Cannes Lions Festival of Advertising; the Next 4 Billion Conference, Denmark; Harvard India Conference, Boston and the Asian Marketing Effectiveness Festival amongst other platforms.