Tangrams is a great competition and I am thrilled to be on the team looking at this year’s Effectiveness entries. As a marketer with media planning roots, I see effectiveness as the ultimate goal of all our work. I’ll be looking out for entries that make me jealous, that make me and other jurors wish that we had thought of it first. I’m expecting us to see work of the very highest quality as APAC is proving itself more than capable of world-class standards in this area
David is responsible for one of the largest media budgets in a diverse region spanning 14 time zones. He is responsible for driving the company’s innovation in Communications Channel Planning with a strong focus on Unilever’s development as a major force in digital marketing in the region.
David was educated at Dulwich College, London and later at the Open University Business School, UK. He spent 25 years in European agencies before a 7-year stay in Asia Pacific with Mindshare, where he managed the agency’s multimarket relationship with Unilever.
He joined Unilever in 2010 and has managed its media operations in multiple markets including APAC. He returned recently to Singapore following 4 years in China.
David lives in Singapore with his wife and two well-travelled children.