Cyrille Locatelli

Cyrille Locatelli

Data Strategy Lead, Singapore & AMEA
Grey Group Pte Ltd
Cyrille joined Grey Singapore as Data Strategy Lead, Singapore & AMEA in April 2020. In this capacity, he plays an instrumental role in shaping Grey’s marketing science offering, as well as ensure that every project is infused with data and insights.
 
Extremely curious, he has a natural interest for technology and creativity, from a photography and videography stand point.
 
Cyrille graduated from KEDGE Business School in France, completing a Master’s in Marketing & Business Administration. Boasting a strong international mindset, he has been exposed to different cultures: from Studying in France and China, to working in London, Sydney and Beijing; prior to settling in Singapore.
 
He joined Grey Singapore from Accenture Interactive and before that Wunderman Thompson, another WPP agency, which are both renowned for their deep use of data. Cyrille brings 7 years of background in performance analytics, digital consumer research and martech implementation. His vision brings data throughout the creative process to support Grey’s evidence-based creative decisions. 
 
His past clients include Intel Corporation, GSK, Sanofi, Bayer, Gilead, COTY Inc brands (Wella, OPI, Calvin Klein, Gucci, Bourjois etc.) in London, Volvo in France; BAT, Lazada, Huggies, Adidas or AIA in Singapore (and many more).
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