Cristina Buenaventura

Cristina Buenaventura

Head of Planning
BBDO Guerrero
Cristina presently holds the position of Head of Planning at BBDO Guerrero in the Philippines. At the young age of 31, and with almost 10 years of experience working with the Agency, she has been responsible for planning some of the company’s most creative and effective campaigns, including the country’s own multi-awarded tourism campaign, “It’s More Fun In The Philippines” – hailed by WARC as the 3rd smartest campaign in the world.
 
A multiple gold Asian Marketing Effectiveness winner and WARC Asia Grand Prix winner, Cristina was also included in Campaign Asia’s 2015 list of 40 under 40, which features some of the region’s strongest industry talents. Some of Cristina’s other noteworthy campaigns include Pepsi’s “Liter of Light” project, a locally-initiated CSR program globally adopted by Pepsico offices within the AMEA region, and the Pantene’s “Women Against Labels” campaign, which has enjoyed worldwide recognition – including a Grande Effective Lotus at the 2015 Adfest.
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