Christopher Harrison co-leads Publicis Media’s Business Transformation practice across Asia-Pacific. The practice unlocks growth by re-engineering our client’s customer experiences.
Christopher joined ZenithOptimedia at the beginning of 2014, having previously spent seven years at Mindshare as Head of Invention, Asia Pacific. Mr. Harrison built and led a team of creative media strategists across the region generating non-core revenue and delivering award-winning work for its multinational and key local clients.
In 2001, Mr. Harrison co-founded Spring, Leo Burnett’s pioneering content marketing agency and the United Kingdom’s first such agency. Spring created the controversial “Dinner Doctors”, Europe’s first TV property to be inspired, produced and promoted by a consumer brand.
In 1997, Mr. Harrison was a founding partner of Grey Interactive UK and in 1999 launched Grey Interactive TV, the UK’s first digital interactive TV advertising agency. The agency was responsible for Procter & Gamble’s first interactive TV advertising campaign. In 1999 he was also a founding member of London Business School’s Future Media Forum.
A graduate of London University of Arts, Chris is married with three boys and lives in Singapore.