Chloe Lim is a B2C and B2B marketing expert with over 19 years of experience in demand generation, marketing strategy and building successful eCommerce organizations.
As Senior Director, Asia Marketing for PayPal, Chloe leads marketing strategy and development for PayPal across 11 markets in Asia including China, India, Hong Kong, Taiwan, South Korea, Singapore, Malaysia, Philippines, Thailand, Indonesia and Vietnam.
Under Chloe’s oversight are consumer and merchant marketing teams focused on transforming how businesses and consumers interact and transact, via PayPal, across the region.
Prior to PayPal, Chloe was based in Sydney, Australia and Group Vice President of Orbitz Worldwide where she was Managing Director of HotelClub and its three websites – HotelClub.com, RatesToGo.com and Asia-hotels.com – across EMEA and APAC.
Passionate about digital commerce, Chloe has been involved with nurturing different startups through her career. She is respected as an energetic business builder and creative marketer, having been a founding member of successful start-ups in APAC including Flairview Travel and Soundbuzz. She is currently also an investor of digital marketing, online travel and P2P businesses in the region.