Cherry Koay

Cherry Koay

Director, Marketing & Communications
Shangri-La Asia Limited
Cherry has more than 10 years of experience in regional marketing and commercial exposure spanning the telco, IT, e-commerce, airlines and financial services industries.
 
She has broad international experience across all marketing disciplines ranging from brand management and digital marketing, including platform development and social media as well as partner and content marketing strategy, loyalty programme leadership and customer relationship management.
 
She looks after the Shangri-La properties by leading the market-driving digital strategies with a specific focus on commercial, content-led brand marketing, customer engagement, marketing automation and digital innovation.
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