Cecile Courbon is Mindshare Asia Pacific e-commerce director. She has designed Mindshare e-commerce services and has trained more than 100 staff across Asia on e-commerce practices. She supports Mindshare’s clients in their e-commerce journey, from Go-to-Market strategy drawing to e-commerce acceleration through Performance Marketing.
Cecile has over 13 years of experience, of which 11 has been spent in Asia. She started her e-commerce journey in 2004, as one of the first e-commerce enablers in South East Asia as a Director of Channel Management. During that time, she helped some of the largest FMCG companies set-up their marketplace stores in Singapore. She then joined the Singapore division of the Lazada Group/Alibaba as Vice President Commercial Control and then FMCG Category Director, before leading the Health & Beauty Category across Lazada 6 countries.
She holds a master’s degree in Management from ESCP Business School.