With 12 years of experience in brand communications, Bitop Das Gupta is a hybrid strategist with expertise in strategic thinking, creative communication, digital strategy and content. He has been with Grey Dhaka for more than a decade and has risen up to be a home-grown planner believing in producing famously effective works. His strategy style starts with unearthing real issues, and then solving them with creative ideas in tandem with digital and data.
His contribution has helped Grey Dhaka win at Cannes Lions, Spikes Asia, Adfest, AdStars. In 2016, he helped not just Grey Dhaka but also Bangladesh win its first ever Cannes Gold Lion in Product Design. In 2019, he played a crucial role in winning 2 Silver Lions and 1 Bronze Lion and 9 Spikes Asia awards. In 2020, he has won his first ever WARC Grand Prix award and Category Disruptor award at WARC Prize for Asian Strategy. He has been published in various marketing publications including WARC. He has contributed to Campaign Asia’s insights on Bangladesh brands for their Asia Top 1000 Brands series.
Aside being passionate about advertising, Bitop has a keen interest for culture hopping and sports.