Bernice Klaassen

Bernice Klaassen

SVP Existing Client Marketing, APAC Middle East Europe
Citi
As SVP Existing Client Marketing, Bernice leads Citi’s Marketing & Campaign optimization initiatives in the region, with a focus on marketing & digital transformation, to improve the effectiveness and efficiency of Citi’s marketing efforts. Before moving into this role, Bernice headed Customer Insights for Citi in the region. Prior to joining Citi, Bernice spent 20 years agency side in various Insights and Innovation roles, the last 14 years in Asia  
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