French-born, London-trained and Asia-wise, Benoit is Ogilvy’s Head of Strategy Integration & Effectiveness for Asia-Pacific, working with multi-discipline teams across diverse client and market challenges.
With a background in insight, brand planning and innovation, he joined Ogilvy in 2003 in Bangkok as regional planner on Dove for Unilever, helping activate the award-winning Campaign for Real Beauty across the region's diverse cultural and commercial contexts. His work on Comfort fabric conditioner helped Unilever Asia win its first-ever IPA Effectiveness Award. Since then he has been based in Hong Kong and Singapore, leading strategy across a variety of major regional and global briefs in FMCG, B2B and technology.
Benoit has been Ogilvy AP’s Head of Strategy Integration & Effectiveness since 2013, helping shape best practice and develop skill-sets to bring the Group's specialists together in innovative problem-solving teams.
He is a winner and regular judge at local and regional effectiveness competitions, and was nominated Campaign Magazine’s Asia-Pacific Planner of the Year in December 2014.