Ben Wightman

Ben Wightman

Head of Data Strategy
Dentsu Aegis Network
Ben has a nearly 20-year track record driving tangible, integrated marketing communications results in Asia, Europe and the U.S. for some of the world's top brands. He has extensive consultancy account management and business development experience having served in client service, group strategy, and channel and sales development director roles. On the client-side, he led SAP Asia Pacific's regional marketing communications out of its Singapore-based headquarters.
 
Ben currently serves as the Dentsu Aegis Network's Head of Data Strategy in Asia Pacific with oversight of the network’s marketing mix modelling, analytics and martech services. Reporting into DAN's CDO, Ben is responsible for driving data-led marketing projects across the network, data governance across brands and a culture of people-based marketing throughout the region.  He helped organize Google's first agency network Hackathon in Asia Pacific, leading his team to win with the development of a big data creative evaluation tool product. Having begun his career in Silicon Valley, Ben has particular expertise in the technology industry, CRM, analytics, CDPs and digital transformation and regularly advances collaboration and development opportunities with DAN strategic martech partners like Google, Facebook, Adobe and Salesforce.  
 
Ben earned an MBA from the world's leading graduate marketing program at the Kellogg School of Management and currently serves on the Kellogg Alumni Club of Singapore Executive Committee and as a N.U. Global Alumni Ambassador. 
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