Ben Israel joined Proximity Singapore at the end of 2015 as General Manager with the task of revitalizing the brand in the market and drive growth. Since then, he has restructured the agency to reflect a more agile and innovative model, injected new life into existing client relationships and has been active at building a roster of new clients. He joined the agency after a series of senior roles with Edelman, McCANN and Adobe leading regional and global businesses for clients such as Rakuten, Uniqlo, MasterCard, HP and GE.
His experience working across various mediums has allowed him to have a unique point of view of the various disciplines – branding, technology, digital, PR, media, etc. – and use this knowledge to provide clients with comprehensive solutions that drive real outcomes.
Ben started his career in banking but became waylaid by the opportunity to consult on multiple brands and companies in an agency. He’s still a big believer.